Is your business being powered by active management? Like a solid web site, forms, newsletters, social media updates, videos and pushing all this thru new markets and your grooming exisiting base. This can take a significant effort to properly promote or actually consistently promote your business. It doesn’t have to be overwhelming, but it nevertheless is a continual process.
Outsourcing this work may be an option teaching one of your staff may also be. But whomever is occupying this position should have a solid and consistent plan for promoting your business on a regular basis.
Outsourcing is an excellent option because the company that specializes in this is quite likely very knowledgable on how and what to do and so can do and maintain in a fraction of the time a staff member might be able to do.
Promotion is vitally important to your business and your future.